Prevent, Promote, and Protect your Health with the Lake County General Health District
(440) 350-2543
5966 Heisley Rd
Mentor, Ohio 44060
May 18, 2018
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LAKE COUNTY KICKS OFF LOCAL CLICK IT OR TICKET CAMPAIGN ON MAY 24, 2018

May 18, 2018

PRESS RELEASE                                                                                       CONTACT: Haley Russo (440) 350-2844

May 15, 2018                                                                                                 LAKE COUNTY GENERAL HEALTH DISTRICT

LAKE COUNTY KICKS OFF LOCAL CLICK IT OR TICKET CAMPAIGN ON MAY 24, 2018

The Lake County Safe Communities Coalition, in collaboration with the Painesville Farmers Market and law enforcement partners, will hold its local Click It or Ticket Campaign Kickoff on Thursday, May 24, 2018 at 12:00 p.m. at Veterans Park, 1 Liberty Street in Painesville. The presentation will take place right in front of the gazebo. “Currently, Lake County has seen three traffic fatalities in 2018. Two of them involved persons who were not wearing seatbelts. The point of the Click It or Ticket Campaign is to raise awareness about the importance of seat belt usage. Many know the dangers of riding without using a seatbelt, but still choose to do so,” said Haley Russo, the Lake County Safe Communities Coalition Coordinator.

Speakers at the Kickoff include Lieutenant Lawrence Roberts of the Ohio State Highway Patrol, Sergeant Larry Armstrong of Painesville City Police Department, and Sheriff Daniel Dunlap or a representative from the Lake County Sheriff’s Office.

Click It or Ticket is a national enforcement mobilization that will be taking place across the country from May 21 to June 3, 2018. The Click It or Ticket program began in North Carolina in 1993, which later expanded to include eight states in a regional campaign in 2001. Ohio became involved in a national pilot program in 2002. As of 2004, all states and United States territories participate in Click It or Ticket annually. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness. The primary audience for the campaign continues to be men ages 18 to 34, as research shows they are less likely to wear seat belts.

In addition to the presentation, Lake County Safe Communities Coalition will be hosting a booth at the Farmers Market, engaging shoppers with the Seatbelt Safety Prize Wheel and the “Drunk and Impaired Goggles.” There will be several booths with fresh fruits and vegetables at the Farmers Market, as well as different vendors that include Paps Kettle Korn, Drizzled Dipped & Dunked, Joyce’s Doggy& Cat Treats, BackAttack Almonds and food trucks from all over Lake County. All news media, public officials and the general public are invited to attend.

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Marianne Rusnak
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